At MobilePhoneReviews.co.uk (“we”, “us”, “our”), we are committed to protecting your privacy and handling your personal data in a fair, transparent and secure way.
This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, interact with our content, or contact us. It also sets out your rights under UK data protection law, including the UK GDPR and the Data Protection Act 2018.
By using this site, you agree to the practices described in this Privacy Policy.
1. Who we are
MobilePhoneReviews.co.uk is a UK-based website that provides reviews, guides and information about mobile phones and related products. We may earn a commission if you purchase through some of the links on our website. This supports the running of the site and does not affect the price you pay.
For any questions about this Privacy Policy or how we handle your data, you can contact us via the form on our Contact Us page.
2. What information we collect
We collect information in three main ways:
2.1 Information you provide directly
When you choose to interact with us, you may provide:
- Contact details – such as your name and email address when you:
- Use the contact form to send us a message or enquiry
- Request information about advertising or sponsored content
- Message content – any information you include in the body of your message or enquiry (for example, advertising requests, feedback or questions).
We ask that you do not include sensitive personal information (such as health data, financial account details or national insurance numbers) in any messages you send via the website.
2.2 Information collected automatically
When you visit MobilePhoneReviews.co.uk, we may automatically collect:
- Device and usage data, such as:
- IP address
- Browser type and version
- Operating system
- Pages you visit, time and date of your visit, time spent on pages
- Referring/exit pages
- Cookie and similar technology data, which helps us:
- Understand how visitors use the site
- Improve site performance and content
- Remember certain preferences (for example, your cookie settings)
This information is usually collected in an aggregated, non-identifiable form, but some data (such as IP address) may be considered personal data under UK law.
2.3 Information from third parties
We may receive limited information from:
- Analytics and performance tools (for example, Google Analytics or similar services), which provide aggregated statistics about page views, user behaviour and traffic sources.
- Advertising and affiliate partners, who may tell us that a purchase or click originated from MobilePhoneReviews.co.uk so that we can calculate commissions. This is usually done via cookies or tracking links and does not give us access to your full payment details or account information.
3. How we use your information
We use your personal data for the following purposes:
3.1 To operate and improve the website
- Deliver, maintain and secure the website
- Diagnose technical issues and prevent abuse or fraud
- Analyse how visitors use the site so we can improve content, layout and performance
3.2 To respond to enquiries
- Answer enquiries you send via the contact form
- Respond to advertising, sponsorship or collaboration requests
- Provide support and general information about our site and content
3.3 To manage advertising and affiliate relationships
- Track clicks and purchases arising from affiliate links so we can verify commissions with our partners
- Understand which content and offers are most popular, in order to improve the site and future recommendations
3.4 To comply with legal obligations
- Maintain records as required by law
- Respond to lawful requests from regulators or authorities, if necessary
We do not sell your personal data.
4. Legal bases for processing
Under UK data protection law, we must have a lawful basis for processing your personal data. Depending on the situation, we rely on:
- Legitimate interests – to:
- Operate and secure our website
- Analyse usage to improve our content and services
- Manage advertising and affiliate relationships
- Consent – for:
- Non-essential cookies and similar technologies (for example, analytics or advertising cookies, if applicable)
- Any email marketing or newsletter you actively sign up for (if introduced in future)
- Contract – when:
- We respond to specific enquiries or advertising requests that you initiate, and need to use your contact details to communicate with you
- Legal obligation – where:
- We need to retain certain records for tax, accounting or regulatory reasons
5. Cookies and similar technologies
Cookies are small text files stored on your device when you visit a website. We may use:
- Essential cookies – required for the site to function (for example, basic security and core functionality).
- Analytics cookies – to help us understand how visitors use the site (for example, which pages are most popular, how long visitors stay, and where traffic comes from).
- Advertising and affiliate cookies – used by us or our partners to track when a visitor came from MobilePhoneReviews.co.uk and went on to make a purchase, so that commissions can be correctly attributed.
You can manage or delete cookies in your browser settings and, where a cookie banner or settings tool is provided, you can adjust your preferences there. Please note that blocking certain cookies may affect how the site functions.
6. How we share your information
We may share your personal data with:
- Service providers – such as website hosting companies, security providers, analytics providers or email service providers, who help us operate and improve the site. They only have access to the data they need to perform their services and are required to protect it.
- Advertising and affiliate partners – to the extent necessary to track referrals and commissions (for example, via tracking links and cookies). Typically, these partners receive technical data rather than your name or direct contact details from us.
- Professional advisers – such as accountants, legal advisors or auditors, when reasonably necessary for legal, tax or business purposes.
- Authorities or regulators – when required to comply with a legal obligation, court order or regulatory request, or to protect our rights or the rights of others.
We do not sell your personal data to third parties.
Some of our service providers or partners may be based outside the UK or the European Economic Area (EEA). Where this is the case, we will take steps to ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent protections, to keep your data safe.
7. Data retention – how long we keep your information
We keep personal data only for as long as reasonably necessary for the purposes set out in this policy, including:
- Contact enquiries – retained for as long as needed to deal with your enquiry and for a reasonable period afterwards, in case of follow-up questions or to maintain records of communications.
- Analytics data – kept in line with the default or configured retention settings of our analytics tools (for example, Google Analytics), usually in aggregated form.
- Technical logs – retained for a limited period to ensure security and proper functioning of the website.
- Legal and accounting records – retained as required by law (for example, for tax purposes).
When data is no longer needed, it will be securely deleted or anonymised.
8. Your rights
As a data subject under UK data protection law, you have the following rights (subject to certain conditions and exceptions):
- Right of access – to request a copy of the personal data we hold about you.
- Right to rectification – to ask us to correct inaccurate or incomplete personal data.
- Right to erasure (“right to be forgotten”) – to ask us to delete your personal data in certain circumstances.
- Right to restrict processing – to ask us to limit how we use your data in certain situations.
- Right to data portability – to receive your personal data in a structured, commonly used and machine-readable format and/or to request that we transmit it to another controller, where technically feasible and where our processing is based on consent or contract.
- Right to object – to object to our processing of your personal data where we rely on legitimate interests, including profiling.
- Right to withdraw consent – where we rely on your consent (for example, for certain cookies or any email marketing), you may withdraw that consent at any time. This will not affect the lawfulness of processing before consent was withdrawn.
To exercise any of these rights, please contact us via the Contact Us page and provide enough information to identify yourself and your request.
You also have the right to complain to the UK Information Commissioner’s Office (ICO) if you are unhappy with how we handle your personal data. However, we would appreciate the chance to deal with your concerns first, so please contact us in the first instance.
The ICO’s website provides details on how to raise a complaint.
9. Children’s privacy
MobilePhoneReviews.co.uk is aimed at a general audience and is primarily intended for adults interested in mobile phones and related products. We do not knowingly collect personal data from children under 13.
If you believe that a child has provided us with personal data, please contact us so that we can delete that information where appropriate.
10. Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, misuse or disclosure. These may include:
- Using reputable hosting and security services
- Keeping software up to date
- Limiting access to personal data to those who need it for legitimate purposes
However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.
11. Third-party websites
Our website contains links to third-party websites (including retailers, manufacturers, advertiser sites and affiliate partners). We do not control these websites and are not responsible for their privacy practices, content or security.
If you follow a link to any other website, you should read that site’s own Privacy Policy and terms.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time, for example to reflect changes in the law, our practices or the features of the website. When we make significant changes, we will update the “Last updated” date at the top of this page and may take additional steps to inform you where appropriate.
We encourage you to review this Privacy Policy periodically to stay informed about how we use and protect your information.